Marketing News & Strategy Fanatics imagines Tom Brady as an MLB legend in new campaign. NFL great featured in Bowman Draft baseball card set. By Jon Springer. Published on December 12, 2023.

In the last year alone, Fanatics used Marketing Cloud to strengthen its email campaign capabilities by: Generating 27,000 personalized campaigns; ... The Fanatics team also has paired its marketing ...

That long-term strategy appears to be accelerating. Last year, Fanatics hired King, the former CEO of FanDuel, to run its betting and gaming division, which it has gradually been building in ...

As a brand built on riding the emotions of sports fans at their most intense moments, online sports merchandise retailer Fanatics aimed to bring some predictive and personalization power to bear by ...

Fanatics has reached a deal with over 100 universities to launch the first-ever trading card line featuring active college athletes, the company announced in a release Thursday morning, a historic ...

Photo: Fanatics Inc. Sports-merchandise retailer Fanatics Inc. has hired Jason White as chief marketing officer of Fanatics Betting and Gaming, its nascent online sports-gambling division.

Fanatics adds Airbnb and Coca-Cola marketing vet to its board. ... Sports merchandise, e-commerce, and fan collectible giant Fanatics today announced it has added two new members to its board.

Michael Rubin has been an extremely successful entrepreneur and disruptor in the sports retail industry with Fanatics who has used his wealth to become a minority partner in three professional ...

Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event. The company announced Tuesday it is introducing a skills-based ...

NEW YORK--(BUSINESS WIRE)--Today, Fanatics, a leading global digital sports platform, announced the appointment of Mike Mahan as CEO of Fanatics Collectibles, the company’s trading cards and ...