Searching for the best 2025 Amazon Prime TV deals? The Prime Day sale has TV discounts on Amazon Fire, Samsung, Hisense, Roku, Toshiba and more.

Roku’s popular streaming sticks are deeply discounted for Amazon’s annual sales event, as are its in-house TV sets. Have you taken a look at the product selection offered by Roku these days? It’s not just top-quality streaming players anymore;

From the Ultimate Streaming Player ( now just $69 after a solid 30% discount) to the powerful Roku Streaming Stick 4K at $34, there’s a device for every setup and budget. We’ve tested a bunch of these at Tom’s Guide, and trust me, you don’t need to splurge to get smooth performance and quick access to Netflix, Hulu, Disney Plus and more.