Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

On Friday, Sanders took to Instagram to share a 3.5-minute-long testimony powered by Nike, that he wrote to his mother, ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

Like Deion’s Diamond Turfs, Jackson’s SC Trainers and Barkley’s CB line are all still released in retro lines today. They are ...

Deion Sanders teamed up with Nike once again to release a special new sneaker. Sanders gave fans on Friday a first look at ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.