Target has partnered with popular streamer Kai Cenat to launch a personal care brand called Tone despite ongoing boycotts.

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Target is still fumbling the bag with Black shoppers and is hoping Kai Cenat can fix it. Target is starting to feel like that ...

Instead of Target addressing its DEI dialback, the retailer continues to work with Black brands like Tone, a personal care ...

Target’s new TONE brand with Kai Cenat’s AMP group faces criticism as Black communities boycott the retailer for scaling back ...

The post AMP, The Streaming Group That Includes Kai Cenat, Duke Dennis, And More, Faces Consumer Backlash After Inking A Deal ...

Target linked up with Kai Cenat, but a lot of folks in the Black community see it as a cover-up, not a comeback.

Kai Cenat faced criticism after launching his Tone brand in Target stores during a boycott over the retailer’s rollback of diversity programs.

Target’s new partnership with streamer Kai Cenat and AMP comes as it continues to sidestep demands for justice from Black consumers.

Explore the Kai Cenat Target campaign aimed at winning back loyal consumers with AMP's personal care products.

Target is being accused of using "stunt" marketing to win back Black shoppers by collaborating with a popular online personality.