New Zealand's tourism board launches a playful 'official petition' inviting Taylor Swift and Travis Kelce to marry in ...

New Zealand slightly tweaks 16-year-old '100% Pure' campaign 'Every day a different journey' for Tourism New Zealand by Whybin/TBWA Sydney. A new TVC by the country's tourism authority shows a ...

Tourism New Zealand’s 100% Pure New Zealand brand has been running for over 25 years and is one of the world’s longest-running destination marketing campaigns.

Tourism New Zealand has introduced a new branding campaign '100% Pure You' on the back of its long running marketing message '100% Pure New Zealand' since 1999.

The latest evolution of Tourism New Zealand’s 100% Pure New Zealand campaign has further defined the country’s unique offer to travellers with a focus on the range and closeness of New Zealand ...

After more than a decade of success with the 100% Pure New Zealand brand, Tourism New Zealand has decided it's time to take a different tack and a fresh assault on key tourism markets.

Tourism New Zealand has unveiled its new global marketing campaign.Adapting its tagline from “100% Pure” to “100% Pure You” the ads feature individuals telling of different New Zealand ...

Every day you travel through New Zealand becomes a different journey.” The campaign will feature an updated 100% Pure “visual identity”, using what the agency described as a more ...

New Zealand’s clean-and-green reputation has even resulted in the popular motto, “100 Percent Pure New Zealand.” But like so many other countries, New Zealand has its fair share of environmental ...

“Leading timber exporters have formed a consortium to develop new export markets using a new brand – 100% Pure New Zealand Pine. “The consortium will work in a joint venture with New Zealand ...