Rosy undereyes started popping up in Tokyo street snaps during the last few years and peaked in Japanese beauty forecasts last fall. This Japanese beauty trend is all about looking slightly "sick." ...

Victoria Tsai of skin-care line Tatcha reveals the 3 most important parts of a traditional Japanese beauty regimen.

When it comes to glowing, youthful, and flawless skin, Japanese women always top the list. Have you ever noticed how women in Japan look 10–15 years younger than their actual age? It feels like they ...

Beauty standards and trends differ from culture to culture, so something that’s fashionable and pretty to one woman can be bizarre, sometimes even ugly, to another half the world away. This is ...

Following K-beauty’s viral success in the U.S., Japanese skin care brands are offering American consumers simplified routines.

Beauty Counseling Cafe providing the latest beauty information in Japan, such as beauty salons, clinics and hospitals, has been established. For forei ...

Elevate your beauty routine with these well-loved products that you must bring home from your next trip to Japan.

Asian beauty trends showcase Korea's supremacy in skincare over Japan, credited to innovation, marketing, and culture. Japan's rich skincare traditions, including geishas' rituals, are contrasted ...

Not to be confused with K-beauty, J-beauty refers to the unique features and skincare routines of the Japanese beauty industry. Discover its secrets here!

Beauty and personal care continued to see retail current value growth in Japan in 2024, with different growth factors observed in the premium and mass segments. Premium beauty and personal care ...

The 2024 Miss Japan winner Karolina Shiino has given up her title after a newspaper reported that she had an affair with a married man.