Japan’s long-standing culture of cute, known as Kawaii, is toning down its froth. The style was once entirely focused on girlish femininity: encouraging women to exude a childlike sweetness ...

To the outside observer, the "yami kawaii" subculture of Japanese fashion can be unsettling, disturbing. It brings together the cute pinks and pastels of more mainstream "kawaii culture," but then ...

The V&A’s carefully curated new gallery places kawaii culture in a long and varied design tradition, while celebrating kawaii’s diversity — beautiful, knowing, tacky and rebellious.

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

J-Pop has been popular in Asia for years. But a new star, Kyary Pamyu Pamyu has found global fame with her reinvention of ‘kawaii’ culture, Mariko Oi reports.

"Cool" may have been the official buzzword recently attached to Japanese pop culture by the national government, but if the chants of the 20,000 strong audience who turned out for the Kawaii ...

Officially kawaii is defined as a "Japanese artistic and cultural style that emphasises the quality of cuteness, using bright colours and characters with a childlike appearance." ...

After all, if there’s anything Americans know about Japan, it’s that as a country, they are absolutely obsessed with cute things. The Japanese have a name for the obsession: Kawaii.

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...