Japan’s long-standing culture of cute, known as Kawaii, is toning down its froth. The style was once entirely focused on girlish femininity: encouraging women to exude a childlike sweetness ...

After all, if there’s anything Americans know about Japan, it’s that as a country, they are absolutely obsessed with cute things. The Japanese have a name for the obsession: Kawaii.

The V&A’s carefully curated new gallery places kawaii culture in a long and varied design tradition, while celebrating kawaii’s diversity — beautiful, knowing, tacky and rebellious.

Have you ever wondered why so many Japanese people seem to be completely consumed with everything kawaii? Walking into a zakkaya-san, or variety goods store, you may be overwhelmed by the sheer volume ...

When you hear the term 'kawaii' (cute) what do you think of? Hello Kitty? Domo-kun? Everyone has their own idea of what makes something kawaii, what they might not know is the origin of Japan's ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

Japanese "KAWAII" Culture through Free Exhibition & Harajuku Day Pop-Up Event JAPAN HOUSE Los Angeles is pleased to announce the opening of “Yes, KAWAII is Art -EXPRESS YOURSELF-” in ...

Japan’s women are being held back by pressure from men to be cute, rather than capable, the wife of Japan’s prime minister said in an interview.

J-Pop has been popular in Asia for years. But a new star, Kyary Pamyu Pamyu has found global fame with her reinvention of ‘kawaii’ culture, Mariko Oi reports.

Officially kawaii is defined as a "Japanese artistic and cultural style that emphasises the quality of cuteness, using bright colours and characters with a childlike appearance." ...