Tourism New Zealand’s CEO René de Monchy said the campaign was designed to create a sense of urgency for Australians – New Zealand’s only short-haul market – to visit. Authorities claimed the campaign ...

A New Zealand Press Association report says Tourism New Zealand has moved away from its 100% Pure marketing campaign and is now raising eyebrows by promoting the country with a song which began ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with job cuts and emigration.

Tourism New Zealand’s (NZ) ongoing Good Morning World series has become the organisation’s highest performing campaign. The "people-led" content series, which is part of the 100% Pure Welcome ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the ...

Tourism New Zealand has released its first work to the world, Pure Promise, since the COVID-19 lockdowns started rolling out across the globe. The campaign, which sits under the longstanding 100% ...

Tourism New Zealand's new “Traveling under the social influence” marketing ads, aimed at discouraging travelers from taking influencer-inspired tourist photos at the same sights, walks a fine ...

New Zealand Tourism has partnered with Australian streamer Loserfruit to explore "the world’s most exciting open world… in the world," with a ten-minute video showing some of New Zealand's ...

Tourism New Zealand will be marketing the country using the film as a centerpiece in advertising this fall, while also updating its 10-year old Kiwi Specialist agent program.

Tourism is currently New Zealand’s second-largest export industry, a sector that has been rebuilding its international ...

Exploring the idea that Australians have been dreaming of going to Aotearoa, Tourism New Zealand has devised a hilarious ad created in partnership with the Special Group.

James Cameron Fronts Tourism New Zealand Ad Campaign The 'Avatar' director, who now calls New Zealand home, wrote and stars in seven shorts showcasing outdoor and urban life in the country.