Nippon TV has begun offering format rights for its new game show Mute it!, which has only one rule: don't make any sounds.

The game show launched in Japan on Nippon TV, and created buzz for its playful yet physically demanding challenges, themed characters, larger-than-life set design, and engaging team-based gameplay.

Nippon TV’s Tom Miyauchi, head of formats, international business development, on the proven popularity of feel-good studio game shows.

During the Nippon Ichi Software Untitled// program, Nippon Ichi Software revealed five new projects under development.

Nippon Marathon’s first trailer drips with so much Japanese game show influence, you half expect Craig Charles to chime in with a sardonic comment about balls.