The Movie' starring Brad Pitt and Damson Idris has grossed $293 million globally, surpassing other Apple releases at the box office.

Whether the debut of "F1" on the platform, along with an ad-supported plan, brings Apple TV+ closer to profitability remains to be seen.

“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”