Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing government policy on AI to her advocacy for mental health in the workplace.

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

Her departure leaves no chief negotiator for advertisers to contend with at Elon Musk’s social platform and uncertainty over ...

The 2026 Ad Age Best Places to Work competition is open to agencies, ad and marketing technology firms, data and research companies, brand or corporate marketing departments or groups and marketers’ ...

TikTok trends such as the "narrator voice," confessions set to a "Family Guy" audio clip and the proliferation of series such as "The Group Chat" have dominated conversations both on and off of the ...

Cola’s lemon-lime soda as a cool complement to the fiery foods favored by Gen Z.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Since announcing Mark Read’s exit last month, WPP had been looking outside the company for ...

While most alcohol marketers chase Gen Z, the real growth opportunity lies with Gen X—a loyal, high-spending audience that still drinks and wants to be seen.

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.