Is the first person to live to 150 already among us? Inside Medtronic’s ‘What If…’ campaign By Eric Berger, June 24, 2025 ‘MythBusters’ host Adam Savage helped Medtronic make this campaign ‘palatable’ ...

Steve Barrett on PR Steve Barrett is VP, editorial director of PRWeek US. Each week he shares his views on the trends and stories that are shaping the PR industry. Contact Steve at ...

While coffee trays carefully curated with matching beverages and products are still popping up on brands’ social media grids ...

The Labubu trend isn’t slowing down and neither should brands. PR teams need to approach this rising wave thoughtfully.

Lifetime hires two comms execs LOS ANGELES: Lifetime Networks hired two new VPs within publicity and communications, effective immediately. Lindsay Drewel, who most recently served as president of her ...

Read in-depth case studies and analyses in crisis communications from PRWeek.

Several distinct Labubu collections exist and Rave Restaurant Group associate brand manager Chris Do has likened each one to a specific PR personality. Securing front page stories and broadcast ...

“In many ways, the destiny of a company is in their hands,” asserts Stephen Hahn, chief reputation and strategy officer, ...

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Why the 'Sharapova response' will go down as a crisis communications blueprint The tennis star's forthrightness is a case study in proper reputation management. It's a stunningly bold and mature ...

While on the ground at Cannes, six of the brightest minds in communications spoke with PRWeek about how their predictive ...

Ritter, Worrell, Flynn open Red Sky PR BOISE, ID: Alicia Ritter, Stephanie Worrell, and Jessica Flynn have formed Red Sky Public Relations. Ritter is a former MD at Ogilvy PR and partner at Deen & ...