Before joining Schbang, he spent over six years at Ogilvy in Mumbai, where he held multiple roles, most recently as Vice ...

The agency will manage the platform's performance marketing, user acquisition, influencer and affiliate marketing, as well as ...

The move is aimed at consolidating GI Group Holding’s international recruitment operations under a single brand identity.

Singha is expected to bring credibility and relevance to Dylect’s expansion into automotive tech, which is designed for ...

The proposed changes would grant individuals legal protection over their likeness, voice, and facial features, responding to ...

X contended that Section 79(3)(b) is being used by government officials across jurisdictions to issue content blocking orders ...

In a significant move following WPP’s global realignment of its media operations, the company has formally transitioned from ...

Madison Media Sigma, a unit of Madison World, has secured the traditional media duties for The Sleep Company. Under the new ...

Sting’s latest campaign uses the sound of an F1 engine as a brand cue, placing it across reels, ads, and influencer content. The brand invites fans to spot the sound and share it, turning a simple ...

In this guest article, Sanjana Jain of Collective Creative Labs explores why embracing the female gaze in advertising is not a trend but a transformative shift, one that challenges old defaults, ...

Pride Month saw a muted brand response globally, including in India, as companies pulled back amid political pressure and ...

In the 'Sakth Launda' campaign, Shaadi.com used a melting ice man in Mumbai to symbolise emotional vulnerability, combining ...