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BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

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Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

Brands must blend empathy, transparency and emotional value to earn consumer trust.

Savage X Fenty CMO Vanessa Wallace talks about her “fun, fast, furious first year” of marketing at the lingerie brand.

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The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove.

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Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.