The beloved American candy brand is set to expand into new consumer categories and global markets as Surge Brands steps up to drive expansion efforts.

The new softline deals include a new clothing range in Morrisons, as well as several existing licensees extending their commitment to the brand by adding additional categories.

The collaboration aims to extend the reach of Dogs Trust’s beloved brand through high-quality, purpose-driven products.

Production company Magic Light Pictures has announced two exciting new licensing deals for its hugely popular pre-school series Pip and Posy.

Bluey is dominating the pre-school book charts with consistent top rankingsincluding World Book Day 2025 best-seller, Bluey’s Little Book.

Moonbug Entertainment has worked with global brand agency DixonBaxi on the rebrand to usher in a 'new chapter of global identity and name-brand recognition'.

The brand-new Paddington plush offers a fresh and interactive way to make cherished memories with the iconic and much-adored character.

Toy World sat down with Warner Bros. Discovery's Philippe Roucoule to chat about all things licensing, the power of brands and much more.

The collaboration with Eolo will launch toy lines for some of Toikido’s new IPs, giving a wider appeal and a broader global footprint.

Toy World caught up with Anna Clarke, SVP of the Global Licensing Group at Informa Markets, to hear all the latest news about the upcoming Vegas Licensing Expo and how those attending should be ...

Licensed model kit manufacturer Blokees has signed the Naruto licence for the UK. The deal increases its existing portfolio of licensed collectible products, which currently includes Transformers ...

Eleanor Tomlinson joins forces with Andrew Eborn, president of Octopus TV, to maximise licensing opportunities and develop a global brand following BBC introduction.