Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

It's critical for companies to stay on top of their value proposition, and, if it needs to evolve, they should be willing to replace it with one with more relevance. Learn how.

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

Marketing Strategy - Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to ...