Amazon this week will find out whether shoppers will buy, based on AI-powered information. Google's platform updates continue to pose a risk for advertising, according to a commerce report.

A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest ...

The Brandtech Group agencies wanted to make it easy for brands to gain visibility into the ways that large language models ...

X has announced that it will begin integrating "AI Note Writers" to the platform's controversial user-dependent ...

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

The brand keeps building on its "Stay Creative" positioning, inviting creators of all kinds to turn a child's artwork into ...

Meta Platforms' monopoly in the "personal social networking services" market enabled the company "to increase ad load and ...

As younger cohorts flock to interactive gaming platforms like Roblox and Fortnite, streamers on Twitch and Discord become ...

TikTok has announced a content deal with "Tomorrowland," a Belgian electronic music festival that touts 7.2 million TikTok ...

Microsoft said it has laid off about 4% of its workforce, or about 9,000 employees. It appears that costs and efficiencies ...

Stanley the Dachshund stars in ads for Vitality, which provides tools designed to foster healthy consumer changes.

Baidu has restructured its search platform with AI, introducing the most features in years - including extended ...