Is the first person to live to 150 already among us? Inside Medtronic’s ‘What If…’ campaign By Eric Berger, June 24, 2025 ‘MythBusters’ host Adam Savage helped Medtronic make this campaign ‘palatable’ ...

The Labubu trend isn’t slowing down and neither should brands. PR teams need to approach this rising wave thoughtfully.

Steve Barrett on PR Steve Barrett is VP, editorial director of PRWeek US. Each week he shares his views on the trends and stories that are shaping the PR industry. Contact Steve at ...

While coffee trays carefully curated with matching beverages and products are still popping up on brands’ social media grids ...

Lifetime hires two comms execs LOS ANGELES: Lifetime Networks hired two new VPs within publicity and communications, effective immediately. Lindsay Drewel, who most recently served as president of her ...

Several distinct Labubu collections exist and Rave Restaurant Group associate brand manager Chris Do has likened each one to a specific PR personality. Securing front page stories and broadcast ...

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While on the ground at Cannes, six of the brightest minds in communications spoke with PRWeek about how their predictive ...

Why the 'Sharapova response' will go down as a crisis communications blueprint The tennis star's forthrightness is a case study in proper reputation management. It's a stunningly bold and mature ...

Ferrero Group is planning to buy WK Kellogg Co., giving it brands such as Frosted Flakes, Froot Loops and Rice Krispies.

Ritter, Worrell, Flynn open Red Sky PR BOISE, ID: Alicia Ritter, Stephanie Worrell, and Jessica Flynn have formed Red Sky Public Relations. Ritter is a former MD at Ogilvy PR and partner at Deen & ...