The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

Ocado’s latest ad campaign, ‘Shopping List Stories,’ hopes to tap into the plethora of everyday, monotonous moments that many ...

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...

Similarly, hiring disabled staff and ensuring the digital tools they will use are accessible can have a positive impact on ...

The viral Spotify "band" turned out to be an AI-generated art project, raising new questions for marketers about trust, ...

Creative students honored at Cannes Lions for real-world solutions, including a paddle that detects water contamination for ...

In this article, Sojern’s vice president of global sales, Josh Beckwith, discusses the rise of commerce media in travel, and ...

Finally, there’s the global pressure. Europe has passed both the GDPR and the AI Act, establishing a strong regulatory model.

Today is a pivotal moment in Bellisson’s career as BETC unveils The Maison BETC Network, which will bring together 120 ...

There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their ...

With the Women’s Euros underway, Tara Parashar at Ear to the Ground explains how brands can best connect with fans of the ...