The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

Sprite leans into Gen Z’s love for spicy flavors with global campaign Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing ...

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...