Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

It's critical for companies to stay on top of their value proposition, and, if it needs to evolve, they should be willing to replace it with one with more relevance. Learn how.

Marketing Strategy - Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles ...

Market Research - This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques ...

Last April, the last European Union (EU) member states implemented Article 13 of the Directive on privacy and electronic communications (2002/58/EC). The first paragraph of Article 13 states that ...