Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Ciencia de datos Los datos son fundamentales para todo lo que hacemos en Nielsen. Ayudamos a las marcas más importantes del mundo a tomar decisiones de marketing y medios basadas en datos. Únete a ...

Gain a holistic understanding of evolving U.S. consumer leisure behaviors. Nielsen’s Scarborough Industry Leisure Activities Report delivers insights into event, lifestyle and entertainment ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending ...

Enhance your business strategy with Nielsen’s Scarborough Industry Environmental Report. Gain actionable insights into unique U.S. consumer behaviors, including eco-conscious and eco-friendly ...

Audiences watched 105 billion minutes of TV on New Year’s Eve TV viewing in December continued its annual ascent to its seasonal January peak as usage increased 1.7% from November. Part of this was ...

Elevate your banking strategy with Nielsen’s Scarborough Industry Banking & Finance Report. Access powerful, household-level consumer insights across U.S. markets. Understand crucial financial ...

Unlock the secrets of local dining with Nielsen’s Scarborough Restaurant Report. Gain competitive and strategic insight into quick-service, sit-down and food delivery trends to strategically meet ...