Is the first person to live to 150 already among us? Inside Medtronic’s ‘What If…’ campaign By Eric Berger, June 24, 2025 ‘MythBusters’ host Adam Savage helped Medtronic make this campaign ‘palatable’ ...

Steve Barrett on PR Steve Barrett is VP, editorial director of PRWeek US. Each week he shares his views on the trends and stories that are shaping the PR industry. Contact Steve at ...

While coffee trays carefully curated with matching beverages and products are still popping up on brands’ social media grids ...

The Labubu trend isn’t slowing down and neither should brands. PR teams need to approach this rising wave thoughtfully.

Read in-depth case studies and analyses in crisis communications from PRWeek.

Several distinct Labubu collections exist and Rave Restaurant Group associate brand manager Chris Do has likened each one to a specific PR personality. Securing front page stories and broadcast ...

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“In many ways, the destiny of a company is in their hands,” asserts Stephen Hahn, chief reputation and strategy officer, ...

PRWeek US Awards 2021 shortlist revealed The biggest night in PR is set to be celebrated on March 18. 10 December 2020 ...

While on the ground at Cannes, six of the brightest minds in communications spoke with PRWeek about how their predictive ...

What’s next for Corn Kid? The viral sensation and his mom give a sneak peek Fun fact: People constantly asking him about corn is starting to get on his nerves. by Diana Bradley 14 March 2024 ...

Eight in 10 consumers say they're more loyal to purpose-driven brands: Cone Cone and Porter Novelli surveyed more than 1,000 Americans this spring on their attitudes about purpose-driven companies.