Is the first person to live to 150 already among us? Inside Medtronic’s ‘What If…’ campaign By Eric Berger, June 24, 2025 ‘MythBusters’ host Adam Savage helped Medtronic make this campaign ‘palatable’ ...

Steve Barrett on PR Steve Barrett is VP, editorial director of PRWeek US. Each week he shares his views on the trends and stories that are shaping the PR industry. Contact Steve at ...

The Labubu trend isn’t slowing down and neither should brands. PR teams need to approach this rising wave thoughtfully.

While coffee trays carefully curated with matching beverages and products are still popping up on brands’ social media grids ...

Lifetime hires two comms execs LOS ANGELES: Lifetime Networks hired two new VPs within publicity and communications, effective immediately. Lindsay Drewel, who most recently served as president of her ...

Read in-depth case studies and analyses in crisis communications from PRWeek.

Several distinct Labubu collections exist and Rave Restaurant Group associate brand manager Chris Do has likened each one to a specific PR personality. Securing front page stories and broadcast ...

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Why the 'Sharapova response' will go down as a crisis communications blueprint The tennis star's forthrightness is a case study in proper reputation management. It's a stunningly bold and mature ...

Ritter, Worrell, Flynn open Red Sky PR BOISE, ID: Alicia Ritter, Stephanie Worrell, and Jessica Flynn have formed Red Sky Public Relations. Ritter is a former MD at Ogilvy PR and partner at Deen & ...

PRWeek US Awards 2021 shortlist revealed The biggest night in PR is set to be celebrated on March 18. 10 December 2020 ...

NEW YORK: The Empire State Building quickly used X to let everyone know it is OK after an earthquake hit the New York Metro region on Friday morning. “I AM FINE,” the New York City landmark posted, ...