Madison Media Sigma, a unit of Madison World, has secured the traditional media duties for The Sleep Company. Under the new ...

In a significant move following WPP’s global realignment of its media operations, the company has formally transitioned from ...

The company now expects revenue (excluding pass-through costs) to fall by 3% to 5% this year, down from its earlier forecast ...

Before joining Schbang, he spent over six years at Ogilvy in Mumbai, where he held multiple roles, most recently as Vice ...

Rain shapes stories with moods and mysteries. Discover how storytellers turn a downpour into a powerful protagonist, balancing poetic beauty with technical precision.

The agency will manage the platform's performance marketing, user acquisition, influencer and affiliate marketing, as well as ...

Singha is expected to bring credibility and relevance to Dylect’s expansion into automotive tech, which is designed for ...

Sting’s latest campaign uses the sound of an F1 engine as a brand cue, placing it across reels, ads, and influencer content. The brand invites fans to spot the sound and share it, turning a simple ...

In this guest article, Sanjana Jain of Collective Creative Labs explores why embracing the female gaze in advertising is not a trend but a transformative shift, one that challenges old defaults, ...

The proposed changes would grant individuals legal protection over their likeness, voice, and facial features, responding to ...

X contended that Section 79(3)(b) is being used by government officials across jurisdictions to issue content blocking orders ...

Royal Challengers Bengaluru (RCB) emerge as the most valued franchise, with a brand valuation of US$269 million, up from ...