AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...

Joe Ligo, producer and director of the PBS Documentary "The Last Independent Automaker," outlines AMC's rich advertising history.

AMC strikes ad deal with National CineMedia; theaters to show premium “platinum spot” ads starting July 1. AMC to earn ad revenue cut as it boosts in-theater advertising amid box office ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie.

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Here's her response to all the chatter.

AMC Networks Reveals New Advertising Data Product in Pre-Upfront Briefing 'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

In the wake of the 1970s energy crisis, AMC built one of the American auto industry's most controversial cars: The Gremlin.

A promotional campaign by a Meghalaya-based cement company has sparked confusion in Aizawl, leading to scrutiny from the Aizawl Municipal Corporation (AMC) over unauthorized advertising. Discover ...

Nicole Kidman hides her face when her AMC ad plays at the movies, says new ad is 'brewing' Somehow, anonymity feels good in a place like this.