The event was part of Moxie Festival celebrations.

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

The Moxie Festival, which celebrates all things Moxie, hit a high note on Friday when more than ten thousand visitors were ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Moxie Festival co-coordinator Kate Madore holds a can of Moxie on April 29 at Frank’s Restaurant and Pub on Main Street in Lisbon Falls. Russ Dillingham/Sun Journal.

Moxie Festival, held in honor of the unusual-tasting soda — also Maine’s official soft drink — is one of several annual Midcoast events to have been altered, ...

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

The 103-year-old Lisbon Falls store that came to be known as The Moxie Store closed in February, and owner Frank Anicetti, who helped launched the Moxie Festival, is selling off its contents.