Ciencia de datos Los datos son fundamentales para todo lo que hacemos en Nielsen. Ayudamos a las marcas más importantes del mundo a tomar decisiones de marketing y medios basadas en datos. Únete a ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Explore cómo dos marcas encuentran el equilibrio entre las actividades de creación de marca y las campañas basadas en los ...

Dowiedz się, w jaki sposób dwie marki osiągają równowagę między działaniami związanymi z budowaniem marki a kampaniami ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Enhance your business strategy with Nielsen’s Scarborough Industry Environmental Report. Gain actionable insights into unique U.S. consumer behaviors, including eco-conscious and eco-friendly ...

Unlock the secrets of local dining with Nielsen’s Scarborough Restaurant Report. Gain competitive and strategic insight into quick-service, sit-down and food delivery trends to strategically meet ...

Gain a holistic understanding of evolving U.S. consumer leisure behaviors. Nielsen’s Scarborough Industry Leisure Activities Report delivers insights into event, lifestyle and entertainment ...