The company now expects revenue (excluding pass-through costs) to fall by 3% to 5% this year, down from its earlier forecast ...

The agency will manage the platform's performance marketing, user acquisition, influencer and affiliate marketing, as well as ...

The proposed changes would grant individuals legal protection over their likeness, voice, and facial features, responding to ...

Singha is expected to bring credibility and relevance to Dylect’s expansion into automotive tech, which is designed for ...

X contended that Section 79(3)(b) is being used by government officials across jurisdictions to issue content blocking orders ...

Rain shapes stories with moods and mysteries. Discover how storytellers turn a downpour into a powerful protagonist, balancing poetic beauty with technical precision.

Sting’s latest campaign uses the sound of an F1 engine as a brand cue, placing it across reels, ads, and influencer content. The brand invites fans to spot the sound and share it, turning a simple ...

In this guest article, Sanjana Jain of Collective Creative Labs explores why embracing the female gaze in advertising is not a trend but a transformative shift, one that challenges old defaults, ...

Royal Challengers Bengaluru (RCB) emerge as the most valued franchise, with a brand valuation of US$269 million, up from ...

Godrej Enterprises Group is eyeing long-term brand equity and performance by spending across mediums, part of a broader ...

Pride Month saw a muted brand response globally, including in India, as companies pulled back amid political pressure and ...

He has also worked with DDB Mudra, FCB Ulka, JWT, and most recently served as Senior Vice President – Strategic Planning at ...