In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

And there’s another tiny group of two this season. In 2025, we have only two FBS independents, the lowest number of ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

Texas Tech’s 5-star Commit Grabs Headlines with $5.1 Million NIL Deal originally appeared on Athlon Sports. The Texas Tech ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...