College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

A 5-star firecracker lit up Texas Tech’s Fourth of July. The post College Football Braces for August 1 Revenue Sharing — Are ...

Parity is part of what makes the Big 12 a fun conference, particularly in recent years. The Big 12 has seen four different champions in the last four seasons. T ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

A letter sent to schools on Thursday explained that many deals could not be cleared because they did not conform to an NCAA ...

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media ...

Financial considerations have already affected Will Wade’s roster, while Duke is using the lessons of Cooper Flagg’s season ...