College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of July 1, schools are now able to pay their athletes directly, thanks to the ...

A 5-star firecracker lit up Texas Tech’s Fourth of July. The post College Football Braces for August 1 Revenue Sharing — Are ...

Parity is part of what makes the Big 12 a fun conference, particularly in recent years. The Big 12 has seen four different champions in the last four seasons. T ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media ...

Financial considerations have already affected Will Wade’s roster, while Duke is using the lessons of Cooper Flagg’s season ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.