College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of July 1, schools are now able to pay their athletes directly, thanks to the ...

A 5-star firecracker lit up Texas Tech’s Fourth of July. The post College Football Braces for August 1 Revenue Sharing — Are Top Programs Prepared? appeared first on EssentiallySports.

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media ...

Financial considerations have already affected Will Wade’s roster, while Duke is using the lessons of Cooper Flagg’s season ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.

Amid his rise to stardom in the NFL, Patrick Mahomes made sure he didn’t forget his alma mater. His presence is still strong ...

Texas Tech head coach Joey McGuire used his time at the Big 12 media days to call out some bigger programs and conferences. As the saying goes, McGuire 'wants t ...