Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech’s 5-star Commit Grabs Headlines with $5.1 Million NIL Deal originally appeared on Athlon Sports. The Texas Tech ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.